The brand new marketing campaign options Travelodge’s subsequent technology room.
Travelodge, the UK’s first finances resort model, at the moment launches a brand new multi-million pound built-in promoting marketing campaign, which celebrates the corporate’s function as the final word enabler of the nice worth getaway – serving to tens of millions of individuals to get on the market and do their factor, whether or not that’s for enterprise or leisure, at an amazing worth.
The promoting marketing campaign makes use of a wide range of actual life tales to showcase clients selecting Travelodge as their excellent base, whether or not celebrating a birthday; visiting kids at college; taking a enterprise journey or a staycation break; going to a live performance or soccer match; visiting household and buddies or attending a colleague’s leaving celebration.
The brand new marketing campaign, “Higher get a Travelodge” launches tonight (Friday eighth September 2023) with two hero advertisements being aired through the opening match of the Rugby World Cup, France v NZ on ITV at c.21.05 in England and Wales (Scotland and Ulster at c.22.05) after which on Channel 4 on Gogglebox at c. 21:15.
The TV advertisements characteristic two examples of on a regular basis events that play on the debates that all of us undergo in our on a regular basis lives when planning journey journeys. Utilizing humour to showcase Travelodge as the perfect base, the advertisements characteristic a good friend’s birthday weekend getaway and a mum and pop planning to go to their son at college.
The advertisements additionally showcase the following technology Travelodge room, which is a part of the group’s most vital transformation thus far. The brand new look room contains options clients have mentioned are necessary corresponding to: bedside USB charging ports, blackout curtains, a brand new comfortable armchair and numerous sustainable initiatives corresponding to carpet made out of recycled fishing nets and previous plastic bottles, and low power lighting.
The TV advertisements had been produced by award-winning movie firm, Traktor, who’ve directed commercials for Nike, Adidas, PepsiCo, Stella Artois, Heineken and Virgin Atlantic. The built-in promoting marketing campaign additionally contains radio, out of dwelling, digital and social channels.
The out of dwelling adverts will likely be on show in main transport places corresponding to Nationwide Rail and London underground stations, service stations, street sides and metropolis centres. The radio advertisements and digital / social content material additionally additional increase on the completely different events the place you ‘Higher get a Travelodge’.
Travelodge labored with newly appointed unbiased inventive company, Isobel, an above the road media company, the7stars and its current digital media company, Spark Foundry, to assist launch this new marketing campaign.
Our new promoting marketing campaign showcases the numerous methods through which Travelodge is the right resolution to the events in life the place you “Higher get a Travelodge.”
With rooms obtainable proper throughout the nation, Travelodge offers an excellent base to get out and about, whether or not it is visiting family and friends, going to an occasion or having a enterprise assembly. We’re persevering with to put money into our UK resort portfolio, with a rolling programme to improve to our subsequent technology rooms as a part of our most vital transformation thus far and sit up for much more clients selecting Travelodge. Karen Broughton, Travelodge Chief Gross sales & Advertising Officer
We’re delighted to have the chance to work with the nation’s go-to resort model on this new marketing campaign. ‘Higher get a Travelodge’ personifies the truth that whoever you might be, wherever you are going, you’ll at all times discover a great-value Travelodge resort near the place you have to be. Our marketing campaign will definitely put a smile on folks’s faces and proceed to construct the love for this iconic British model. Paul Houlding, Founding father of Isobel
isobel supercharge manufacturers. They’re an unbiased, inventive company, delivering model technique and award-winning built-in communications for a few of the UK’s best-known manufacturers.
Based in 2005, the7stars is the UK’s largest unbiased media company. The award-winning company is recognised for its distinctive strategy and manages over £450m of billings for purchasers together with Gousto, TSB, Related British Meals, H&M, Nintendo, Entain, AG Barr, Royal Mail and Individuals’s Postcode Lottery. Reflecting its revolutionary firm tradition, the7stars has been named as one of many prime firms to work for by Finest Corporations for ten consecutive years and is Marketing campaign’s Unbiased Media Company of the 12 months www.the7stars.co.uk.
Spark Foundry is the Acceleration company, a worldwide media company model inside Publicis Media. Spark Foundry’s entrepreneurial imaginative and prescient harnesses a startup spirit with a powerhouse soul that mixes an revolutionary enterprise strategy with the complete sources, capabilities and market clout of Publicis Media. Spark Foundry works with a few of the UK’s main firms, together with Asda, Brown Forman, Currys, GSK, Kayak, Lindt & Sprungli and Meta. With 3,000 staff in 50 international locations internationally, the company leverages the most effective business expertise and the rising footprint of its 60 places of work in key markets together with the USA, UK, MENA, Poland, Australia and China.
In 1985, Travelodge grew to become the UK’s first finances resort model when it opened its first resort at Barton-under-Needwood. At the moment, we function almost 600 resorts throughout the UK, Eire and Spain and yearly welcome over 21 million company.
With rooms from £38 or much less, Travelodge is the perfect base for all enterprise and leisure journeys and we goal to supply clients the situation, worth and high quality to swimsuit all their journey wants.
We’re at the moment trying to increase our UK resort community and we’ve got recognized an additional 300 places the place we want to open a Travelodge resort.
Travelodge employs over 12,000 staff and is devoted to creating an atmosphere the place everybody can study extra, earn extra and belong.